Taylor Swift: Live at the Bluebird Cafe

Having reclaimed the masters of her first six albums, Taylor Swift wants to reconnect with her old music by doing a series of intimate, acoustic live sessions where she was first discovered at The Bluebird Cafe in Nashville, Tennessee. This project includes the research and development of a cohesive visual identity for this campaign, including album packaging, an exclusive vinyl box set, and promotional assets. Graphic Design, Creative Direction

This project was created as part of She Is The Music's 2025 Connect TogetHER Program under the guidance of my mentor, Annie Stoll.

Album Packaging

The album packaging was designed using hand-crafted cyanotypes. The flowers and foliage featured on the front and back covers were carefully chosen to visually reflect the mood of each album. The back label and vinyl also include a seal with a prominent symbol from the original era. These little easter eggs honor the original album visuals and storytelling while staying cohesive as a full set for this project.

Cyanotypes

Each cyanotype was designed with a particular album in mind. Taylor Swift and Fearless incorporate wildflowers and daisies, reminiscent of Taylor's youthful country albums, while Red features more leaves than flowers, highlighting the album's connection to fall. Speak Now employs delicate clusters of petals to represent fireworks or confetti, serving as lyrical references. 1989 features flowers that are open and rounded, like clouds or the sea, while the harsh spikes and leaves of reputation are a full departure from the sweeter nature of older albums.

Streaming Displays

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Box Set Concepts

Process & Mood boards

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