Some assets lightly edited or made in co-collaboration with Softside founder, Erin Singleton.
Welcome to Softside
Pinned at the top of our page for all new followers, this carousel post outlines what Softside is and how you can participate in creating fan-designed merchandise.
Artist Announcements
Announcement posts for new musicians and bands joining our platform.
Merchandise Drops
Drop announcements for our collaborations.
Playlists
Playlists for all seasons curated by our staff & followers. We strive to highlight smaller, emerging artists, as well as our active collaborations.
Up Next Cohort 1 Campaign
Up Next is an initiative that showcases eight emerging artists simultaneously. All musicians join the Softside platform as collaborators, and in turn, we help them connect to new audiences and inspire fan artists who will help build their merch collections through Softside. It culminates in one large merchandise drop, including multiple pieces from each artist.
Community Engagement
It's very important to Softside to connect with musicians and fan artists alike. We have fun, engaging posts that highlight both groups and their talents. The goal is to bridge the gap between them and draw new users to our platform.
