Lovejoy: Pappy & Harriet's

British indie band Lovejoy was in need of a promotional poster for an intimate one-off show in Pioneertown, CA. Inspired by the culture of the small western town and the band’s capybara mascot, this poster was shared to their fans on Twitter and through email to announce the show. Art Direction & Design

Final Poster

X (formally Twitter) Engagement

Process & Moodboards

The following slides were presented to the band to gather inspiration and direction. After reviewing the slides, the band decided to go with the bold saloon-style typography with a special nod to their capybara mascot.

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